A film studio built after the camera stopped being necessary
We make commercials the way directors always have — with taste, intent and finish. We just don’t need a location, a crew or a six-week calendar to do it.
“The camera was never the point. The picture was.”
Lumivance is an AI-native commercial studio. We make the films, imagery and campaigns brands used to need a crew, a location and six weeks for — and we make them in days, on a monthly retainer.
That’s only possible because we treat generation the way a director treats a camera: as a tool that needs taste pointed at it. Every frame is chosen, graded and cut by people who have made commercials the old way and know exactly what a finished one should feel like.
The result is a studio that works at the speed your marketing actually moves — and a body of work that doesn’t look like it came out of a machine.
Principles
What we won’t compromise on
Taste is the product
Anyone can generate footage. Choosing the right frame, the right light, the right cut — that’s the work, and it’s the only thing that separates a film from a demo.
It never looks generated
If a viewer can tell, we haven’t finished. Grade, grain, lensing, sound: every layer exists to make the picture feel shot.
Speed without shortcuts
Days, not weeks — because the process is engineered, not because the finishing is skipped. First cut in 48 hours is a promise we keep.
You own every frame
Full rights, forever, on everything we deliver. Your brand’s assets shouldn’t have an expiry date.
How we work
Directed, not prompted
Generation is the camera. Everything that makes a commercial a commercial still happens on purpose.
Brief
One call. We learn the product, the audience, the placements and the feeling you’re after — then write a treatment you can react to within a day.
Direct
Storyboards, shot lists and a look frame. Lensing, light and pacing are decided before a single frame is generated, so the result feels directed, not prompted.
Generate & craft
Footage is generated, selected and rebuilt shot by shot, then graded, sound-designed and cut like any other film. This is where the taste lives.
Deliver
Masters and every cutdown land in your shared library, named and ready to traffic. First cut in 48 hours; a finished spot inside the week.
Your next commercial is one brief away.
Tell us about the brand and the placements you’re buying. We’ll come back within a day with a treatment and a plan for your first month.