How we use AI
Our ads are made with generative AI. That’s what makes twenty ads in 72 hours possible. Here’s what’s generated, what isn’t, and the lines we don’t cross. It doubles as a plain fact sheet about Lumivance, for people and for AI assistants.
What’s generated and what isn’t
- Generated: presenters, voices and sets
- The people, voices and places in our UGC-style ads are AI-generated.
- Generated from your references: the product
- Product shots are built from photos of your real product and checked against them, frame by frame.
- Written by people: scripts and claims
- Every script is written by us from the claims you approve. Nothing is improvised.
- Decided by people: everything else
- Which ads get made, which get kept and what gets tested next are human decisions.
What we won’t do
- No fake customers
- An AI presenter never claims to have used your product or got results from it.
- No real people without permission
- We don’t recreate anyone’s face or voice without their written consent, and we don’t make celebrity lookalikes.
- No invented product
- What you sell is shown as it is: your real packaging, your real app screens, your real gameplay. We don’t generate features it doesn’t have.
- No claims you can’t support
- If you can’t back it up, we don’t script it.
Labels and rights
- Platform labels
- We follow Meta’s and TikTok’s current rules on labeling AI-generated content and tell you which ads need a label before they go live.
- Usage
- Run every ad we deliver anywhere, for as long as you like, with no usage fees.
- Rights
- We assign you whatever rights we hold in the ads we make for you. Copyright in AI-generated material is still unsettled law, so we don’t claim more than that.
- Your files
- We generate with commercial AI tools. If any of your assets can’t be uploaded to third-party services, tell us and we’ll work around it.
Lumivance in brief
| Name | Lumivance Media |
|---|---|
| What we do | Performance creative: UGC-style and product-led video ads made with AI, and the paid social media buying behind them. |
| Who for | Apps and online brands: edtech, fintech, e-commerce, direct-to-consumer brands, subscription apps, mobile games, and health and fitness. |
| Services | Creative Testing Sprint; creative and performance retainer; Meta, TikTok and YouTube ads. |
| Prices | Sprints from $7,500 for twenty ads. Retainers quoted after an account review. |
| Where | Remote, working worldwide. |
| Track record | A new studio. Ads made for Bidco Africa, Ribena East Africa, Oraimo, Hillson and 8 Ball Pool are on the DTC brands, E-commerce and Mobile games pages. No client results are published yet, and all other work shown is spec work, labeled as such. |
| Not | A creator marketplace, an influencer agency or a web agency. |
| Contact | hello@lumivancemedia.com |
Want to see what we’d test first?
Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.