Product-led video ads
Some products sell best with nobody in the frame: a can sweating on ice, a pack bursting open, an outfit walking down a corridor. We make those too. Product heroes, motion pieces and lookbooks, built from photos of your real packaging.
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Spec · 0:15One of the ads, frame by frame
A product hero for a drink brand: splash, frost, macro, packshot. Four set-ups a studio would need a day to light.
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Four styles we use
Motion. The product as a character. Macro. Texture you can almost feel. 
Editorial. The detail that sells the piece. Packshot. The end card that closes the sale.
How we keep the product accurate
- Built from your references
- We work from photos of your real product and packaging from every side, and check every frame against them.
- No invented features
- If it doesn’t fizz, it doesn’t fizz in the ad. Effects dramatize what the product does. They don’t add to it.
- Labels that match the shelf
- Pack copy, colors and claims match what’s printed on the real thing.
Two edits of the same ad
Two motion pieces for the same candy, cut to test which opening holds attention longer.
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Spec · 0:09Questions about product-led ads
Do we need a 3D model of our product?
No. Clear photos of the product and packaging from every side are enough to start. If you have a 3D file, we’ll use it.
How long can these ads be?
Up to 15, 30 or 60 seconds depending on the sprint size. Most product heroes work best under fifteen.
Can you mix product shots with presenters?
Yes. Many strong structures open on a product hero and cut to a presenter demo, or the other way round.
Related pages
Want to see what we’d test first?
Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.