Common questions
Straight answers, including the ones that might talk you out of working with us.
The work
Will AI ads look fake?
Some generated footage does. Ours goes through selection and editing, and anything with the usual tells (wrong hands, warped text on packs, faces that drift) is thrown out. A person checks every ad before you see it.
Are the people in your ads real?
No. Presenters, voices and sets are AI-generated. They demonstrate and explain your product. They never pose as customers or claim results.
What formats do you deliver?
Every ad in 9:16, 4:5 and 1:1, with 16:9 for YouTube on request. Captions are burned in. Our delivery specs page has the details.
Which industries do you work with?
Edtech, fintech, e-commerce, direct-to-consumer brands, subscription apps, mobile games, and health and fitness. If you sell something else online, ask. The sprint works the same way.
Can you show our app or game in the ads?
Yes, using screen recordings or gameplay captures you send. What’s on screen is always the real thing. We don’t generate interface, features or gameplay.
Working together
What do you need from us?
Photos of the product from every side, or screen recordings if it’s an app. Also your logo and fonts, the claims you’re allowed to make and, if you have it, a look at your current ads and what a customer costs you.
Who runs the ads?
On a sprint, you can run them with our test plan, or we can set the test up in your account. On the retainer, we run your Meta, TikTok and YouTube campaigns in your own accounts.
How fast is it?
The first ads arrive 72 hours after the brief, and the rest of the batch on the next 72-hour cycle.
Do we see everything before it goes live?
Yes. You approve every script before production and every finished ad before it runs.
Who owns the ads?
You can use every ad we deliver, anywhere, for as long as you like, with no usage fees, and we assign you whatever rights we hold in them. Copyright law on AI-generated material is still settling, which is why we put it that way.
Pricing
What does a sprint cost?
$7,500 for twenty ads, $12,000 for forty or $21,750 for eighty. Billed per batch, with no setup fee.
What does the retainer cost?
It’s quoted after we review your ad account: a flat monthly fee or a share of ad spend, agreed before you commit.
Is ad spend included?
No. You pay Meta, TikTok and Google directly. Spend never passes through us.
Can we cancel?
Sprints are billed one batch at a time, so there’s nothing to cancel. The retainer runs month to month with 30 days’ notice.
What if the ads don’t work?
We don’t promise results; nobody honest can. We promise a fair test, read straight, and a next batch briefed from what it showed.
Want to see what we’d test first?
Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.