Paid social management
We run paid social on Meta, TikTok and YouTube: account structure, testing budgets, scaling and the weekly read-out. Because we make the ads too, the test plan and the budget plan are the same plan.
What we do in your ad accounts
- Account structure
- Simple campaigns that let the algorithm learn: testing kept apart from scaling, few ad sets, clear names.
- Creative testing
- New ads tested against your current best on a fixed budget, and judged on the number we agreed.
- Scaling
- Budget moved to proven ads in steps the platforms can absorb, not doubled overnight.
- Tracking checks
- Before we spend, we check that purchases are reaching the platforms through the pixel and server-side events. The numbers are only as good as the tracking.
- Reporting
- Weekly: spend, cost per customer, return on ad spend and what changed. Monthly: what we learned and what we’ll test next.
The first month
- 1
Audit
We read your account history: what’s been tested, what worked, and where money went with nothing to show for it.
Week 1 - 2
Rebuild
Structure simplified, tracking checked, naming fixed so results can be read.
Weeks 1–2 - 3
Test
The first batch of new ads goes live against your current best.
Week 2 - 4
Scale
Winners get budget. The next batch is briefed from what lost.
Weeks 3–4
Where the ads run
Reels, Stories and TikTok: vertical, sound on. 
Feeds: portrait, captions for sound off. 
YouTube in-stream: widescreen, brand in the first five seconds.
Questions about media buying
What budget do we need?
Enough to judge new ads properly. As a rough guide, each ad in a test needs to spend at least your target cost per customer, often two or three times it, before it can be called. We’ll do the maths with you before you commit.
Do you take a percentage of spend?
We charge either a flat monthly fee or a share of spend, agreed up front and never hidden inside the media cost.
Can you work with our existing ads?
Yes. Your current best ad becomes the control that every new ad has to beat.
Related pages
Want to see what we’d test first?
Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.