Skip to content

The Creative Testing Sprint

The sprint is the place to start. It’s a fixed-price batch of UGC-style video ads, built around five angles and planned so the results mean something. The first ads land 72 hours after your brief.

Start a Creative Testing SprintFrom $7,500 for twenty ads.
Spec · 0:15
Spec · 0:15
Spec ads made with AI, not client work.

What you get

Twenty finished ads
Five angles, each made four ways: presenter to camera, presenter demo, hands only and product hero. Up to fifteen seconds each.
Research before the brief
We read your reviews, your best sellers and the ads competitors keep paying to run, then bring you angles worth testing.
Every placement
Each ad exported for Reels, Stories, TikTok, Shorts and feeds, with captions burned in and text kept clear of the platform buttons.
A test plan
Which ads run against which, the budget each one needs to be judged fairly, and the number it’s judged on.
Names that mean something
Every file named by angle, hook and execution, so your results tell you what worked, not just which file did.

One of the ads, frame by frame

One ad from a spec sprint for a watch brand. The opener, a sealed delivery box, is the variable under test. Everything after it is held steady so the result is about the hook.

  1. Still from a Lumivance spec ad: a presenter opens a delivery box at his kitchen table to find the watch
    0:01
  2. The same ad at 0:03
    0:03
  3. The same ad at 0:06
    0:06
  4. The same ad at 0:08
    0:08
  5. The same ad at 0:11
    0:11
  6. The same ad at 0:13
    0:13

How long it takes

  1. 1

    Brief

    A 30-minute call and a short form: the product, who buys it, the claims you can make and what you’ve already tried.

    Day 1
  2. 2

    Angles

    Five angles and twenty scripts for you to approve or cut. Nothing goes into production without your sign-off.

    Days 1–2
  3. 3

    First ads

    The first ads arrive for review. You comment, we fix.

    Within 72 hours
  4. 4

    Full set

    The rest of the batch on the next cycle, exported for every placement, with the test plan.

    Next 72-hour cycle

How the twenty ads are planned

Five hooks crossed with four executions. When a row wins, you’ve found an angle. When a column wins, you’ve found a format.

Presenter, to cameraPresenter, demoHands onlyProduct hero
Problem firstV01cutV02cutV03iterateV04cut
The routineV05cutV06scaleV07iterateV08cut
The ingredientV09cutV10cutV11cutV12cut
The unboxingV13iterateV14cutV15cutV16cut
The mythV17cutV18cutV19cutV20cut
  • Cut: stopped after the test
  • Iterate: new versions of the angle
  • Scale: gets the budget

This grid is an illustration of how a sprint is laid out and read. It isn’t client results.

What it costs

  • Sprint 20

    $7,500one batch, fixed price

    • 20 finished ads
    • Up to 15 seconds each
    • First ads in 72 hours

    Your first test: five ideas, each made four ways.

    Start a sprint

  • Sprint 40

    $12,000one batch, fixed price

    • 40 finished ads
    • Up to 30 seconds each
    • First ads in 72 hours

    For brands testing new ads every month.

    Start a sprint

  • Sprint 80

    $21,750one batch, fixed price

    • 80 finished ads
    • Up to 60 seconds each
    • First ads in 72 hours

    For several products, offers or markets at once.

    Start a sprint

Every sprint includes

  • Research, angles and scripts you approve
  • AI presenters and product shots
  • Edit, captions, music and sound
  • Sizes for Meta, TikTok and YouTube
  • A test plan for every ad

Simple terms

  • Billed per batch
  • No setup fee
  • No contract: order again or stop

Ad spend isn’t included: you pay Meta, TikTok and Google directly. Real creators, physical shoots and website changes aren’t part of any package.

Who it’s for

It’s a good fit if

  • You sell a product or an app online and already run Meta or TikTok ads
  • Your best ad is getting old and nothing new has beaten it
  • You can spend enough to judge twenty ads over a few weeks
  • You want ads you can run in your own ad account

It’s not a fit if

  • You haven’t launched yet and have no ad account
  • You need real customers on camera giving testimonials
  • You want a brand film rather than ads to test

Questions about the sprint

Do you run the ads, or do we?

Either. You can run them yourself with our test plan, or we can set the test up in your ad account. Ongoing media buying is part of the retainer.

What do you need from us?

Photos of the product from every side, or screen recordings if it’s an app. Also your logo and fonts, the claims you’re allowed to make and, if you have it, a look at your current ads and what a customer costs you.

What if none of the twenty win?

Then you know which five angles don’t sell, which is worth knowing before you spend more on them, and the next batch is briefed from what the numbers showed. We don’t promise a winner. We promise a fair test.

Can we change the scripts?

Yes. You approve every script before production, and you get a round of changes on the finished ads.

Related pages

Want to see what we’d test first?

Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.

Start a Creative Testing SprintOr email hello@lumivancemedia.com