Guides and reference
How we work, written down so you can use it with or without us: how to test creative, what AI presenters can say, and what you get at the end of a sprint.


Guides
How to test ad creativeAngles, matrices, fair budgets and the order to read the numbers in.Learn more
Delivery specsExactly what arrives at the end of a sprint: shapes, sizes, files and names.Learn more
AI presenters and the testimonial rulesWhat an AI presenter can say in an ad, and what turns it into a fake testimonial.Learn more
Want to see what we’d test first?
Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.

