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Guides and reference

How we work, written down so you can use it with or without us: how to test creative, what AI presenters can say, and what you get at the end of a sprint.

Still from a Lumivance spec ad: a presenter opens a delivery box at his kitchen table to find the watch
Still from a Lumivance spec ad: a second edit of the sour gummy bear motion piece
Stills from our spec ads, made with AI.

Want to see what we’d test first?

Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.