Skip to content

Ads for supplement and nutrition brands

Supplement buyers are buying a routine: something they’ll take every day and feel good about. The ads that work show the habit, the scoop, the shake, the morning, and never claim to treat anything. We make those in volume, ready for platform review.

Start a Creative Testing SprintStructure-and-function language only.
Still from a Lumivance spec ad: a presenter shows off a countertop blender in a white kitchen
Still from a Lumivance spec ad: a presenter unboxes an exercise bike in a gym, then rides it
Stills from our kitchen and fitness spec ads, made with AI.

Angles that tend to work

The ritual
The scoop, the stir, the first sip. Showing the habit makes it easy to picture having it.
The ingredient story
Where the key ingredient comes from and what it does, in claims your label already supports.
The taste test
For powders and gummies, taste is the objection. Deal with it on camera.
The simplification
One capsule against a cupboard of bottles. One scoop against three products.

The rules for supplement ads

Disease claims
“Supports healthy sleep” is a structure-and-function claim. “Cures insomnia” is a drug claim. Our scripts use the first kind only.
Substantiation
In the US, the FTC expects health claims in ads to be backed by competent and reliable scientific evidence. We script from the claims you can support.
Restricted categories
Weight loss and some ingredients are restricted or banned on certain platforms. We check before we write a word.
No fake customers
AI presenters demonstrate and explain. They never claim to have taken the product.

What these would look like

Supplement spec work isn’t published yet. These structures come from our kitchen and fitness spec ads.

  • Still from a Lumivance spec ad: a presenter shows off a countertop blender in a white kitchen
    A demo becomes the morning shake.
  • Still from a Lumivance spec ad: a presenter unboxes an exercise bike in a gym, then rides it
    First use becomes the habit in action.
  • Still from a Lumivance spec ad: a presenter talks to camera, then lifts the watch from its case
    Hands only becomes the scoop and stir.

What it costs

The same three sizes for every sector. A sprint is a fixed price for a fixed number of finished ads.

  • Sprint 20

    $7,500one batch, fixed price

    • 20 finished ads
    • Up to 15 seconds each
    • First ads in 72 hours

    Your first test: five ideas, each made four ways.

    Start a sprint

  • Sprint 40

    $12,000one batch, fixed price

    • 40 finished ads
    • Up to 30 seconds each
    • First ads in 72 hours

    For brands testing new ads every month.

    Start a sprint

  • Sprint 80

    $21,750one batch, fixed price

    • 80 finished ads
    • Up to 60 seconds each
    • First ads in 72 hours

    For several products, offers or markets at once.

    Start a sprint

See full pricing

Questions about supplement ads

Can you say our product boosts immunity?

Only in words your substantiation supports, and never as a treatment. We’ll suggest compliant phrasing. Final sign-off is yours.

Do platforms allow supplement ads?

Generally yes, with restrictions. Weight loss is the most restricted category. We’ll tell you before production if an angle is likely to be rejected.

Gummies, powders or capsules?

All three. Each has its own best opener: the chew, the pour, the swallow.

Related pages

Want to see what we’d test first?

Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.

Start a Creative Testing SprintOr email hello@lumivancemedia.com