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Ads for skincare and beauty brands

Beauty buyers want to see the product on skin: the texture, the routine, the finish. Ad platforms want you to avoid before-and-after promises and anything that sounds like a diagnosis. We make ads that do the first and stay clear of the second.

Start a Creative Testing SprintScripted from the claims you can back up.
Still from a Lumivance spec ad: a presenter unboxes a tan leather shoulder bag in her bedroom
Still from a Lumivance spec ad: a presenter smiles at a rose-gold watch, then tries it on
Stills from our spec ads in other categories, made with AI.

Angles that tend to work

The texture shot
A close-up of the product on skin: how it spreads, how it sinks in, the finish it leaves.
The routine
Where it fits in a real morning or evening, next to products the viewer already owns.
The ingredient
What’s in it and why, in a sentence, the way people actually talk about niacinamide or retinol.
The skin type
Who it’s for, said plainly: oily, dry, sensitive. Specific beats universal.
The unboxing
Packaging, first impressions, the moment it’s opened. A format beauty buyers already watch for fun.

What gets skincare ads rejected

Personal attributes
“Tired of your breakouts?” implies the platform knows your skin, and Meta doesn’t allow it. We write “for breakout-prone skin” instead.
Before-and-after
Side-by-side transformations and promises of dramatic results are restricted on the major platforms. We show the product working, not an outcome.
Medical claims
Treat, cure, heal: those are drug words. Unless your product is regulated as a drug, scripts stay in cosmetic language.
Invented results
An AI presenter can’t say a product cleared her skin. She never had skin. We script demonstrations, not experiences.

What these would look like

We haven’t published skincare spec ads yet. These are the same structures from our other spec work, and how each one translates.

  • Still from a Lumivance spec ad: a presenter unboxes a tan leather shoulder bag in her bedroom
    Unboxing becomes the first look at a new serum.
  • Still from a Lumivance spec ad: a presenter talks to camera, then lifts the watch from its case
    Hands only becomes the texture shot.
  • Still from a Lumivance spec ad: a presenter smiles at a rose-gold watch, then tries it on
    On the wrist becomes on the skin.

What it costs

The same three sizes for every sector. A sprint is a fixed price for a fixed number of finished ads.

  • Sprint 20

    $7,500one batch, fixed price

    • 20 finished ads
    • Up to 15 seconds each
    • First ads in 72 hours

    Your first test: five ideas, each made four ways.

    Start a sprint

  • Sprint 40

    $12,000one batch, fixed price

    • 40 finished ads
    • Up to 30 seconds each
    • First ads in 72 hours

    For brands testing new ads every month.

    Start a sprint

  • Sprint 80

    $21,750one batch, fixed price

    • 80 finished ads
    • Up to 60 seconds each
    • First ads in 72 hours

    For several products, offers or markets at once.

    Start a sprint

See full pricing

Questions about skincare ads

Can you show the product on real skin?

Our presenters are AI-generated, so the skin on screen is generated too. For texture shots, we can also cut in close-ups you film of the real product.

Do you check our claims?

We script from a claims list you approve, and we flag anything that reads like a drug claim or a promise. Final sign-off on claims stays with you. We aren’t your regulatory advisers.

Can you make ads for a launch?

Yes. A sprint before launch gives you twenty ads ready to test on day one.

Related pages

Want to see what we’d test first?

Tell us what you sell and what you’re running now. We’ll come back with the angles we’d test first and what it costs.

Start a Creative Testing SprintOr email hello@lumivancemedia.com